At Brown Toy Box
we believe every child deserves to see themselves positively represented in the world of play. We create joyful, educational experiences that center Black children while welcoming all families to explore, discover, and grow through play.
As a purpose-driven toy brand and manufacturer, we design STEAM kits, puzzles, books, and games that reflect diverse cultures, build confidence, and inspire curiosity. Our focus is on making learning fun, accessible, and culturally affirming—because representation matters, and learning should feel like an adventure.
In 2025, we opened the first Brown Toy Box Educational Toy Store in downtown Atlanta at 61 Forsyth Street NW—a bright, playful destination where children and their families can shop our full line of products, engage in hands-on learning, and experience community programming like STEAM Saturdays and in-store events.
From our in-store experience to our growing product line, Brown Toy Box is a space where all kids can have fun learning, and where parents, caregivers, and educators can feel confident knowing they're supporting play with purpose.
We're reimagining the toy aisle—and the classroom—so that every child feels seen, celebrated, and ready to dream big.
Our Mission & Vision
Brown Toy Box Mission and Vision | Culturally Affirming, Future-Ready STEAM Learning
- Empowering Kids Through Joyful, Culturally Inclusive Play
- Our Vision: Building Confidence and Future-Ready Skills Through STEAM
- Why Representation in Toys and Learning Materials Matters
- Our Mission To cultivate curiosity, build confidence, and inspire joyful learning through inclusive play experiences rooted in STEAM (Science, Technology, Engineering, Arts, and Math). We are creating a world where children are encouraged, equipped, and empowered to see themselves as creators, innovators, and leaders in the world around them.
- Our Vision A world where every child—regardless of race, background, or zip code—has access to fun, high-quality educational tools that reflect their identity, affirm their brilliance, and open doors to future-ready possibilities.
- We believe representation matters. Joy matters. Play matters. And when kids see themselves in the toy box, they can see themselves anywhere.
Meet the Founder
Meet Terri-Nichelle Bradley | Founder of Brown Toy Box
- From Dining Room Table to National STEAM Brand
- A Mission Rooted in Joy, Representation, and Equity
- Creating Future-Ready Learning Opportunities Through Play
- Meet the Founder
- Terri-Nichelle Bradley Founder & CEO, Brown Toy Box
- Terri-Nichelle Bradley launched Brown Toy Box with a bold vision: to disrupt the toy aisle and education space by putting representation, joy, and purpose at the center of play. What started as a side hustle packing boxes at her dining room table has grown into a nationally recognized educational toy company—featured in Target, Walmart, the Smithsonian, and now, a flagship store in Downtown Atlanta.
- A passionate advocate for culturally inclusive learning, Terri-Nichelle is a mom, innovator, and speaker who believes that every child deserves access to tools that help them imagine big, dream bold, and build a brilliant future—starting with a toy box that reflects them.
Press & Awards
Brown Toy Box in the News | Press Features and Awards
- Featured In: Oprah’s Favorite Things, Bloomberg, Forbes & More
- Recognizing Our Impact in STEAM, Representation, and Innovation
- National Awards for Future-Ready, Inclusive Educational Toys
Our Partners & Impact
Brown Toy Box Partnerships and Impact | Advancing STEAM Equity Through Play
- Corporate and Community Partners Creating Lasting Change
- Distributing Culturally Affirming, Future-Ready STEAM Kits Nationwide
- Bringing Hands-On STEAM to Schools, Festivals, and Families
- Building Skills, Joy, and Access in Every Zip Code
Our Partners & Impact
We partner with organizations that understand that the future is being shaped now—in classrooms, living rooms, and playgrounds.
Together, we are:
- Distributing over 100,000 STEAM kits that develop critical skills for future careers
- Hosting events like the STEAM Bowl to connect kids with real-world professionals
- Bringing free coding and digital literacy tools to families through Microsoft MakeCode
- Equipping educators and parents with tools to raise children who are not only prepared to succeed—but to lead
Because preparing children for the future doesn’t start with a textbook. It starts with joyful play, positive identity, and powerful partnerships.
The Brown Toy Box Foundation
The Brown Toy Box Foundation | Expanding Access to STEAM for All Children
- Making Future-Ready STEAM Education Equitable and Joyful
- How We Support Parents, Schools, and Community Programs
- Help Us Close the Opportunity Gap Through Play-Based Learning
- Donate, Partner, or Sponsor: Join Our Mission
The Brown Toy Box Foundation
The Brown Toy Box Foundation works to ensure that every child, regardless of where they live or go to school, has access to future-ready learning tools that reflect who they are and who they can become.
We focus on:
- Free and subsidized culturally affirming STEAM kits and curriculum
- Parent engagement programs that empower caregivers as co-educators
- Community-based play experiences that build skills, joy, and confidence
- Building a national network of advocates for inclusive, play-based learning
When children are seen, supported, and inspired—they become unstoppable. They become future-ready.