MISSION AND VISION
We believe all children should see themselves positively represented in every space the experience regularly. Be in the toy aisle, the classroom, their toybox or their television, Brown Toy Box is working to make sure Black children see positive depictions of themselves and they grow up knowing they can be and achieve anything they set their minds to doing and becoming.
Brown Toy Box is centering play to disrupt generational poverty by normalizing Black excellence, cultivating curiosity, and building 21st century skills to create pathways to prosperous careers and expand Black children’s ideas for the possibilities for their lives.Through early exposure to STEAM education, cultural representation and purposeful play, Brown Toy Box will develop toys, games, activities, content, and experiences that center and celebrate Black children in an engaging way that will encourage ALL children to learn from and enjoy.
In all that we are and all that we do, we will be unapologetic in striving for excellence in delivering quality, affirming, and accessible products featuring Black children from across the globe.
We will make play culturally representative, accessible, and fun by creative high-quality products that are data –driven, child-centered and developed based on accredited urban education pedagogy.
We will create opportunities to engage parents in a respectful, empowering, and fun way that encourages them to act as advocates for STEAM education for their children.
ABOUT THE FOUNDER
FOUNDER & CEO
Archie L. Jones
Investor, Advisor, Educator
Startup Catalyst ATDC
Dr. Leah Austin
Director of OTL, Schott Family Foundation
President, Licensing Intl (LIMA)
President, Edible Brands
General Manager, Delta Airlines